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Tuesday, February 27, 2007

Toyota picks Mississippi for new plant

Toyota Motor Corp.'s Highlander sport utility vehicle should start rolling off the assembly line at a new, $1.3 billion plant in northeast Mississippi by 2010, company and state officials said Tuesday.
Toyota disclosed the site for its eighth vehicle assembly plant in North America, saying it will be built on a 1,700-acre site at Blue Springs, about 10 miles northwest of Tupelo. It also considered sites in neighboring states Arkansas and Tennessee.
The Mississippi plant will manufacture 150,000 Highlanders a year. It also will create 2,000 badly needed jobs in an area with an economy that has slowed because of losses in furniture

[Link: Houston Chronicle]

So Toyota expects surging SUV demand in the U.S. by 2010. I guess I would have to question that projection. There are always many ways to look at the future of course. If you are a big auto manufacture, however, they must all be through rose-colored glasses. There aren't many good post-peak oil scenarios out there for auto manufacturers.

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