I accept peak oil as a fact. Having done that, I am forced to concede many other consequences that must surely follow. One of those consequences is a future of significantly reduced consumption for everyone. That follows both because the production of consumer goods will be limited directly by energy constraints and also because we will be spending a greater share of our resources in acquiring the energy sources and thus will have less to direct towards the consumption of other things. Here in the U. S. that reality will be particularly jolting since our per capita level of consumption is so high compared to the average world consumption and is treated as a social entitlement.
No matter how much we grumble, however, as energy limits are reached we will be forced to retool our thinking and behavior with regard to consumption and sustainability. I have spent many an hour imagining how I personally, and we collectively, might approach this new reality. One of the realizations that I came to was that we have developed some pretty bizarre assumptions in our pursuit of profit in a world of “unlimited” resources (that itself, of course, is the most bizarre). One such example, is the notion of “planned obsolescence.” This, to me, is the bi-polar opposite of sustainable behavior. Intentionally designing a product to have a limited life cycle (presumably for the purpose of increasing production/sales/consumption of the product) screams out idiocy in a rational world of real world limits.
Overtly planned obsolescence is a particularly vile example but there are many, more subtle, examples of essentially the same idea. Consider the intent of fashion or style. Fads are the epitome of this construct. This is really planned obsolescence as well, however cleverly it is woven into the social fabric. Nothing should become “so last year” in just a year. Even the marketing concept of trading off quality for price (think of post-war Japanese fare) feeds this insidious cycle of consumption. If you really think it through, you realize that we have structured our entire economic existence on a doctrine of non-sustainable behavior. Harmless enough, and surely profitable, but only in a surreal world of limitless resources.
What would product design look like if we were really interested in sustainable behavior. Let’s try “planned permanence.” A truly sustainable world would use non-renewable resources as if they were precious artifacts. A product that was produced in such a world would be intended to last forever or for as long a possible. These products would be perfectly functional, durable, repairable, maintainable, upgradable and in the end completely recyclable. There would be no economics of scale. Only those that were needed would be made. Finally, when you obtained such a product you would expect to keep it for as long as you had a need for such a product. Imagine inheriting your grandfather’s toolkit and having the builder’s grandson tune it up for you. Until you can accept such a way of life you won’t be happy in a truly limited resource, recyclable world.
